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AI IN GRAPHIC DESIGN
ELVTR
This course explored how artificial intelligence can enhance aesthetic intelligence in the design process. Through hands-on experimentation with tools like ChatGPT, MidJourney, and Vo.dev, I learned to use AI not just for inspiration but as a creative collaborator—helping generate insights, visualize ideas, prototype concepts, and refine messaging. The focus was on blending imagination with strategy to push creative boundaries while staying grounded in user needs, market trends, and visual storytelling.
MY ROLE
GRAPHIC DESIGN, CONCEPT DEVELOPMENT, CREATIVE STRATEGY, MARKET RESEARCH
LENGTH OF COURSE
7 WEEKS
CHALLENGES
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COURSE LENGTH
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BALANCING WORK, FREELANCE
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LEARNING NEW AI TOOLS
Below is a collection of some of the projects I worked on in the course.
Where Would You Take it? Campaign
I developed a campaign titled "Where Would You Take It?" for a hypothetical tech company called VentureOne, aimed at showcasing a tech product's durability and versatility in extreme or surreal environments. The core idea is to highlight how this product can adapt to unconventional work settings, appealing to remote workers, adventure enthusiasts, and professionals in demanding jobs. Throughout this project,I utilized AI tools like ChatGPT and MidJourney to enhance creativity and aesthetic intelligence at every stage.
The Gateway Experience – Reimagining Space Tourism
This project explores the emerging industry of space tourism through a strategic lens, combining market analysis, design research, and AI-driven concept development. Using tools like ChatGPT and MidJourney, I investigated current trends, identified blind spots, and visualized opportunities for a more inclusive, sustainable, and wellness-oriented space travel experience. The final concept, The Gateway Experience, imagines a modular tourism program that blends eco-conscious infrastructure, immersive leisure in orbit, and multi-purpose spacecraft design—redefining what it means to travel beyond Earth.
Rest Between Worlds
Rest Between Worlds is a speculative design piece exploring the surreal idea of leisure in space. What began as a simple image—an astronaut sunbathing beside a vivid blue pool on a barren Martian landscape—evolved into a reflection on contrast, rest, and escapism. Using ChatGPT for concept development and MidJourney for visuals, the project leverages AI to amplify unconventional thinking. The final poster blends retro-futurism with quiet absurdity, reminding us that even in the most extreme environments, we still crave rest—between worlds.
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