In the summer of 2019, I began an internship at Broad Street Veterinary Hospital as a Social Media Manager. BSVH is the first animal hospital to open in Richmond Virginia when Broad Street was all grass and dirt. It was also one of the first animal hospitals in the country to be AHAA accredited. Today, thousands of people trust Broad Street Veterinary Hospital to treat their pets, whether it be an emergency or general check-up. Clients trust the staff at BSVH to be the compassionate caretakers their pet needs.
What I Did
Updated & managed Facebook. Created & managed Instagram.
Created a new website emphasizing clientele loyalty and business appeal.
User and mobile-friendly website for easy navigation.
EXPAND CLIENT REACH
Show a real business client relationship through interaction and real client photos.
Social Media Outreach Challenges
Broad Street Vet was struggling to engage with their clientele through social media. They haven’t been promoting themselves well enough, primarily online.
Develop a bi-weekly content calendar with 15 days of Facebook post ideas aimed at increasing their engagement rate. BSVH wanted their Facebook posts to emphasize pet education and humor.
Sample of Content
Old Profile Photo
Posted: Aust 20, 2010
Post Clicks / Reactions / Comments / Shares: 5
New Profile Photo
Posted: June 18, 2019
Post Clicks / Reactions / Comments / Shares: 249
Posts with the most reach *Pssst, hey you, hover over the pic for stats)
I launched BSVH's Instagram in June of 2019.
After linking to Facebook, interactions and engagements grew.
Months after launch, BSVH's Instagram has grown in both exposure and social media engagements.
The biggest challenge:
Getting the animals to stay still enough to get a good photo.
It was well worth it though. Check out the gram!
Broad Street Vet's website needed a revamp in design and updated information. I made sure to incorporate photos of the many awesome loyal clients who go to BSVH. Check out the live site! www.broadstreetvet.com
UPDATE: As of May 2021, the corporation that recently acquired BSVH has changed the website to one of their corporately owned websites. Fortunately, I was able to save the back-end version of the website which you can check out HERE
Lastly, I wanted to give the Broad Street Vet logo a refresh.
Thank you for checking out my work!