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MR. SYMMETRICAL AND INK COVENANT
Brand Identity and Website Redesign
Mr. Symmetrical, the personal brand and online portfolio of tattoo artist and Ink Covenant founder, needed a complete digital transformation. His previous website was outdated, poorly optimized, and unable to capture or forward client inquiries, resulting in lost leads. The goal was to rebuild his online presence with a modern, visually striking, and fully functional platform that reflected his artistry and generated consistent client engagement.
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The Solution​
I designed and developed a completely new digital experience that unified Mr. Symmetrical’s personal brand with Ink Covenant’s identity. The new site features an immersive UX/UI layout focused on discovery, storytelling, and conversion. Clean typography, dark moody visuals, and intuitive navigation highlight his portfolio while guiding users naturally toward booking.
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The redesign also included:
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A cohesive visual identity and custom graphics to align his personal and studio branding
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Keyword-driven copywriting to strengthen SEO and visibility
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A restructured information hierarchy for clarity and flow
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A streamlined contact system that routes inquiries directly to the artist
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Analytics integration to track engagement and conversions
Website Redesign Highlights
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The new site balances aesthetic expression with performance. A bold yet clean visual style mirrors Mr. Symmetrical’s precise tattoo artistry, while an intuitive layout and responsive design ensure a seamless experience across all devices. The content strategy highlights his personal brand while positioning Ink Covenant as a professional, trusted studio.
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The Impact​
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The redesign transformed both discoverability and engagement in the past 2 years:
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28,000+ total site sessions
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19,000+ unique visitors
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13,000+ page views in the past year
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Google organic search now drives 56% of all traffic
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60% of sessions come from mobile devices
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Strongest engagement from Virginia, DC, and Maryland
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The project successfully unified his personal brand and business under a cohesive digital identity that now attracts and converts clients consistently.