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KNOW US MEDIA
Know Us Media is a sports marketing brand that aims to tell the stories of professional college athletes.
BRANDING - Logo Redesign
The Know Us brand's creator approached me to revitalize their brand logo to emphasize the individuality that everyone has while also maintaining the rainbow colors to symbolize diversity.
I liked the original logo, but I understand why the creator wanted to incorporate some other visuals to symbolize diversity in how people think and are.
In designing the 'Know Us Media' logo, I aimed to capture the essence of the human mind's duality. The brain, divided between a clear-cut form and a burst of colors, represents the balance between our analytical and imaginative faculties. The white 'K' and 'U', positioned against this vibrant backdrop, serves as a metaphorical statement: Beyond the monochromatic perceptions, there lies a spectrum of stories and perspectives, compelling us to delve deeper
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