Example

Client: StellaPop

Monthly Theme: Trailblazers

Content: Sunday Brand Differentiator

Other Content Categories: Promotion / Holiday / Stat or Infographic / Carousel / Bold Statement / Local / Curated Article / Mindset

Content

I curate 30-day content calendars for each client in an Excel spreadsheet, following a monthly theme and messaging. The content category depended on the day of the week.

portfolio (16).png

Example

Client: StellaPop

Monthly Theme: Trailblazers

Content: Brand Differentiator

Copy:

portfolio (16).png

Copywriting

I would develop the copy related to that individual post, and consider each client's monthly theme, messaging, and audience.

"We see many companies fall victim to the "safe" option, which hinders innovation and new opportunities for your business to grow. You want your business to be a trailblazer, an industry disrupter. Let's push boundaries together."

Example

Copy:

portfolio (16).png

Design

"We see many companies fall victim to the "safe" option, which hinders innovation and new opportunities for your business to grow. You want your business to be a trailblazer, an industry disrupter. Let's push boundaries together."

I designed graphics for each post using the copy, audience, theme, and messaging as a guide. I utilized Canva, Photoshop, Illustrator, and Adobe Stock for this process.

Design:

14_STE_diff_flowers.png

Example

Client:
StellaPop

Monthly Theme:
Trailblazers

Content:
Brand Differentiator

Copy:

portfolio (16).png

Scheduling

I organize each post by date, time, category, copy, links, image, and tags in a new (.csv) spreadsheet. I would then bulk upload to Sprout Social and individually refine each post.

"We see many companies fall victim to the "safe" option, which hinders innovation and new opportunities for your business to grow. You want your business to be a trailblazer, an industry disrupter. Let's push boundaries together."

Example

Copy:

portfolio (16).png

Design

I designed graphics for each post using the copy, audience, theme, and messaging as a guide. I utilized Canva, Photoshop, Illustrator, and Adobe Stock for this process.

Example

Client:
StellaPop

Monthly Theme:
Trailblazers

Content:
Brand Differentiator

Copy:

portfolio (16).png

Scheduling

I organize each post by date, time, category, copy, links, image, and tags in a new (.csv) spreadsheet. I would then bulk upload to Sprout Social and individually refine each post.

"We see many companies fall victim to the "safe" option, which hinders innovation and new opportunities for your business to grow. You want your business to be a trailblazer, an industry disrupter. Let's push boundaries together."

Example

Client:
StellaPop

Monthly Theme:
Trailblazers

Content:
Brand Differentiator

Copy:

portfolio (16).png

Monitoring

A constant was monitoring and collecting data analytics across our clients' social channels and running monthly audits to ensure optimal online social presence and community engagement.

"We see many companies fall victim to the "safe" option, which hinders innovation and new opportunities for your business to grow. You want your business to be a trailblazer, an industry disrupter. Let's push boundaries together."