Sweetie Boy Repair

Sweetie Boy Repair

Background

Good Juu Juu is a Black-owned online crystal boutique known for its vast selection of high-quality crystals and carvings. However, they are known for their collection of 'sexual healing' crystals. Good Juu Juu has done over $300,000 in sales since 2018.

The Ask

Follow brand guidelines and design creative, informational, and engaging graphic content for social media channels, websites, email marketing campaigns, and new packaging inserts.

Results

Engagements across platforms increased from 4% to 7%. Instagram likes averaged over 1,000. Sales coming from social media referrals more than doubled. Total gross sales for 2021 were over $120,000

Social Media Graphics

Good Juu Juu wanted to capture its target audience, especially on Instagram, and promote more engagement. I created dynamic and eye-catching graphic content following the monthly content calendars to achieve this. The result increased engagements and product sales by 15% and increased Instagram followers from 19,800 to 34,000 (72%) over 2021. Many graphics received enough engagement to land on Instagram's 'Discover' page.

The Content

Graphics correlated with the content calendar and the category of posts. The categories would include:

capricorn season.png

payment plan.png

Monday Motivation 2.png

Sample Graphics

I designed from scratch with alternating use of Canva and Photoshop.

[FAIR WARNING]
as Good Juu Juu's most popular crystals were from the 'sexual healing collection' many of the following graphics will contain male and female-inspired carved genitalia crystals.

GJJ phone mock.png

Phone Mock .png

GJJ Phone Mock1.png

Gjj Phone mock 2.png

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Phone mock 5.png

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Highlights

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obsidian tower.png

Crystal Yoda.png

Nude Woman Body Carving 2.png

White Pregger.png

scorpio season.png

Clear Quartz Amethyst Rose Quartz Citrine Amazonite (5).png

energy spray.png

cleanse your crystals.png

dont work 3.png

The Packaging Inserts

Good Juu Juu asked me to upgrade their packaging inserts to include a more vibrant and on-brand appeal that resembled the graphics on their socials.

Original Inserts

GJJ Thank You Post Card (1).png

New

Good Juu Juu Inserts Mockups.png

GJJ package mock.png

GJJ bizz card mockups.png

GJJ mock.png

Product Packaging

One of the brand's best-selling non-crystal products featured cuticle oil pens. I was tasked with upgrading the appeal of the label on the pen to maintain brand consistency.

Original Labels

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New labels

Cuticle Pen Wrap Mock Up.png

Crystal Cuticle Hero Pen (10).png

The Email Marketing Upgrade

Original

New

The Decks

One deck was for marketing, promotional, and brand collaboration purposes, and another was for wholesalers.

Marketing Deck

Good Juu Juu Deck (1).png

Take a look

Wholesale Deck

Good Juu Juu Catalog Deck (1).png

Take a look

The NFT's

The brand wanted to expand into the NFT business, opening an account on Opensea. I was asked to design a profile banner for their account and promotional graphics to post to their social media platforms.

Banners