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Background
Good Juu Juu is a Black-owned online crystal boutique known for its vast selection of high-quality crystals and carvings. However, they are known for their collection of 'sexual healing' crystals. Good Juu Juu has done over $300,000 in sales since 2018.
The Ask
Follow brand guidelines and design creative, informational, and engaging graphic content for social media channels, websites, email marketing campaigns, and new packaging inserts.
Results
Engagements across platforms increased from 4% to 7%. Instagram likes averaged over 1,000. Sales coming from social media referrals more than doubled. Total gross sales for 2021 were over $120,000
Social Media Graphics
Good Juu Juu wanted to capture its target audience, especially on Instagram, and promote more engagement. I created dynamic and eye-catching graphic content following the monthly content calendars to achieve this. The result increased engagements and product sales by 15% and increased Instagram followers from 19,800 to 34,000 (72%) over 2021. Many graphics received enough engagement to land on Instagram's 'Discover' page.
The Content
Graphics correlated with the content calendar and the category of posts. The categories would include:
Sample Graphics
I designed from scratch with alternating use of Canva and Photoshop.
[FAIR WARNING]
as Good Juu Juu's most popular crystals were from the 'sexual healing collection' many of the following graphics will contain male and female-inspired carved genitalia crystals.
Highlights
The Packaging Inserts
Good Juu Juu asked me to upgrade their packaging inserts to include a more vibrant and on-brand appeal that resembled the graphics on their socials.
Original Inserts
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New
Product Packaging
One of the brand's best-selling non-crystal products featured cuticle oil pens. I was tasked with upgrading the appeal of the label on the pen to maintain brand consistency.
Original Labels
New labels
The Email Marketing Upgrade
Original
New
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The NFT's
The brand wanted to expand into the NFT business, opening an account on Opensea. I was asked to design a profile banner for their account and promotional graphics to post to their social media platforms.
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