BACKGROUND

For the wellness company 'Heres 2 U,' I was entrusted with developing a comprehensive brand identity in preparation for their debut at the 'Something in the Water' EDM festival in Virginia Beach. The company's mission is to foster a safe and inclusive space for women that promotes mental and physical well-being, aiming to become a leading wellness destination that inspires healthier, happier lifestyles.

In alignment with this mission, I crafted a visually compelling brand identity that included designing a distinctive logo, selecting vibrant brand colors, and creating a cohesive brand aesthetic. I also developed the brand's typography and assembled a mood board that captured the essence of 'Heres 2 U’s' values and vision. Additionally, I created mockups for various products and promotional materials tailored for their launch.

The festival attracted tens of thousands of attendees in 2023 and provided the perfect backdrop for unveiling the 'Heres 2 U' brand. The booth I designed stood out, drawing hundreds of visitors and significantly boosting the brand’s visibility and engagement before its official launch. The event not only marked a successful introduction of 'Heres 2 U' to the public but also laid a strong foundation for the brand’s future growth and influence in the wellness industry.

See More

Back to work