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INTREPID IMPACT
Graphic Designer
I partnered with Intrepid Impact, a leadership brand focused on authenticity and personal growth, to design and develop a cohesive suite of branded visuals for its founder’s leadership platform. The project's centerpiece was designing the cover for WiNNiNG with Authenticity: From Jail Cells to the C-Suite—a book that outlines the S.O.A.R. framework for transformational leadership. I created multiple visual concepts, incorporating client feedback over several iterations to arrive at the final cover design, which emphasized bold contrast, strength, and clarity in a black-and-gold palette aligned with the brand’s voice.
MARKETING MATERIALS
In addition to the book cover, I designed branded marketing materials including social media graphics, digital ad campaigns, and banner assets. I also created presentation slides, infographics, and print handouts for conferences and workshops—visually translating the core pillars of the S.O.A.R. method into accessible, inspiring design.
My role spanned brand interpretation, visual storytelling, campaign strategy, and UX-focused layout design, ensuring every touchpoint delivered a consistent, motivating experience for the audience of CEOs, founders, and aspiring leaders.
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