Sweetie Boy Repair

Background

The Sweetie Boy Brand established in 2010 as a long-haul towing and transportation company. Fast forward to 2020, and the Sweetie Boy brand has grown into over 40  power units, 2 shops, and 2 offices with 80 full-time employees.

 

I came on board the Sweetie Boy team in February when the company's owner reached out to help him revamp develop a creative marketing strategy to develop his Sweetie Boy Repair brand.

My Role - Marketing Intern to Marketing Manager

  • Web Design/Development

  • Vehicle Wrap Design

  • Social Media Management

  • Content Creation/Graphic Design

  • Event Organizing

  • Digital Marketing

  • Customer/Client Service Associate

  • Sales & Operations Associate 

  • Marketing Management/Specialist.

  • That one funny employee with the dorky jokes

How it started

As a start-up business, I needed to create our own Google Business account. SBR was unknown at the time. With no pictures, reviews, or online presence of any kind, it was no surprised that you wouldn't see information about the company until you reach the eighth or ninth page of Google results for "Auto Repair" or "Mechanic near me." 

How it's going

Nine months later, they have become the number one search result for the same keywords. I achieved this goal with website SEO, social media engagement, B2B and B2C relationships, and, most importantly, our 5-star reviews.

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The Website Design

The Fleet

I remember thinking how cool it was the first time one of my designs made it on a truck. Little did I know I would design a whole fleet as we grew over the year. 

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I was asked to create a variant of the SBR logo for the towing and recovery haulers, and this was the variant we settled on. 

The Socials

Facebook, Instagram, Twitter, LinkedIn, Youtube

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Samples of Flyers & Other Marketing Materials

The Press

The Informational Videos

We Shot, directed, and edited informational videos to engage customers.

Samples

The Charity Cruise

At the beginning of May, my superior came into my office with this outrageous idea - "We are going to throw a charity cruise on June 7, make the event, and get it out there." 

Of course, my initial reaction was "Wait.. what? What is a charity cruise? What about the pandemic? The guidelines? That's in a month! How will my coworker (whom I was working with at the time) and I pull that off? I've never organized an event like this before? Yea, it was quite a wild idea. 

Turns out, a charity cruise is a fundraising event in which car enthusiasts, car clubs, motorcycle clubs, etc. meetup for a donation drive and car show in order to raise money for a charity or non-profit. My coworker and I had a month to somehow organize this charity cruise, featuring sponsors, a food truck, prizes, custom t-shirts, banners, radio stations, multiple cars, and motorcycle clubs while also following CDC guidelines and so much more.

We determined the simple solution was to make it a social distancing event! 

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Promoting the Event

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The Shirts I designed for the event featuring all of our sponsors

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The Charity Cruise Event Photos

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