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Sweetie Boy Repair
Background
The Sweetie Boy Brand established in 2010 as a long-haul towing and transportation company. Fast forward to 2020, and the Sweetie Boy brand has grown into over 40 power units, 2 shops, and 2 offices with 80 full-time employees.
I came on board the Sweetie Boy team in February when the company's owner reached out to help him revamp develop a creative marketing strategy to develop his Sweetie Boy Repair brand.
My Role - Marketing Intern to Marketing Manager
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Web Design/Development
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Vehicle Wrap Design
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Social Media Management
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Content Creation/Graphic Design
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Event Organizing
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Digital Marketing
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Customer/Client Service Associate
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Sales & Operations Associate
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Marketing Management/Specialist.
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That one funny employee with the dorky jokes
How it started
As a start-up business, I needed to create our own Google Business account. SBR was unknown at the time. With no pictures, reviews, or online presence of any kind, it was no surprised that you wouldn't see information about the company until you reach the eighth or ninth page of Google results for "Auto Repair" or "Mechanic near me."
How it's going
Nine months later, they have become the number one search result for the same keywords. I achieved this goal with website SEO, social media engagement, B2B and B2C relationships, and, most importantly, our 5-star reviews.
The Website Design
The Fleet
I remember thinking how cool it was the first time one of my designs made it on a truck. Little did I know I would design a whole fleet as we grew over the year.
I was asked to create a variant of the SBR logo for the towing and recovery haulers, and this was the variant we settled on. My boss initially wanted a site dedicated to our towing services. Still, I convinced him that all services should be on one site to make it a better omnichannel experience for customers.
The Socials
Facebook, Instagram, Twitter, LinkedIn, Youtube
Samples of Flyers & Other Marketing Materials
The Press
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The Informational Videos
We Shot, directed, and edited informational videos to engage customers.
Samples
The Charity Cruise
At the beginning of May, my boss asked us to organize a charity cruise. (A charity cruise is a fundraising event in which car enthusiasts, car clubs, motorcycle clubs, etc. meet up for a donation drive and car show to raise money for a charity or non-profit.)
My initial reaction was, "Wait.. what? What is a charity cruise? What about the pandemic? The guidelines? That's in a month! How will that work?
My coworker and I had a month to organize somehow this charity cruise, featuring sponsors, a food truck, prizes, custom t-shirts, banners, radio stations, multiple cars, and motorcycle clubs while also following CDC guidelines and so much more. We determined the simple solution was to make it a social distancing event!
Through partnerships and digital marketing strategies, the result was an outstanding success. 100+ attendees, from car enthusiasts to families , helped us raise and donate over two tons of food and over $5,000 for the three local non-profits we supported.
Promoting the Event
The Shirts I designed for the event featuring all of our sponsors
The Charity Cruise Event Photos
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