Sweetie Boy Repair

Background

The Sweetie Boy Brand established in 2010 as a long-haul towing and transportation company. Fast forward to 2020, and the Sweetie Boy brand has grown into over 40  power units, 2 shops, and 2 offices with 80 full-time employees.

 

I came on board the Sweetie Boy team in February when the company's owner reached out to help him revamp develop a creative marketing strategy to develop his Sweetie Boy Repair brand.

My Role - Marketing Intern to Marketing Manager

  • Web Design/Development

  • Vehicle Wrap Design

  • Social Media Management

  • Content Creation/Graphic Design

  • Event Organizing

  • Digital Marketing

  • Customer/Client Service Associate

  • Sales & Operations Associate 

  • Marketing Management/Specialist.

  • That one funny employee with the dorky jokes

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The Website

The Vehicles

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The Flyers

The Charity Cruise

At the beginning of May, my superior came into my office with this outrageous idea - "We are going to throw a charity cruise on June 7, make the event, and get it out there." 

Of course, my initial reaction was "Wait.. what? What is a charity cruise? What about the pandemic? The guidelines? That's in a month! How will my coworker (whom I was working with at the time) and I pull that off? I've never organized an event like this before? Yea, it was quite a wild idea. 

Turns out, a charity cruise is a fundraising event in which car enthusiasts, car clubs, motorcycle clubs, etc. meetup for a donation drive and car show in order to raise money for a charity or non-profit. My coworker and I had a month to somehow organize this charity cruise, featuring sponsors, a food truck, prizes, custom t-shirts, banners, radio stations, multiple cars, and motorcycle clubs while also following CDC guidelines and so much more.

We determined the simple solution was to make it a social distancing event! 

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The Shirts I designed for the event featuring all of our sponsors

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