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THE TEAM TESTIN FOUNDATION
The Team Testin Foundation consisted of 12 individuals who initiated a fundraising campaign to offset/defray medically-related expenses for Dan Testin.
BRANDING - LOGO DESIGN
The Testin family asked me to design a logo that represented Team Testin that they could use for the foundation.
I accomplished this by incorporating three T's representing 'Team Testin Twelve' but can also read as two T's for 'Team Testin'. The four lines on the left, right, and top of the logo equal 12, giving additional symbolism for the group of 12 people making up 'Team Testin'. The primary logo color is burgundy for their love for the Virginia Tech Hokies.
THE REFERENCE
They sent me this logo as a reference/something to start with. They emphasized that they want me to have full creative freedom and that all they wanted to be included in the logo was the color burgundy to emphasize the Testin family's love for Virginia Tech.
THE CONCEPTS
I liked the first few concepts until I realized that they resembled the Japanese Torii, so I changed course. I wanted to use the symbolism of four for the four members of the Testin family, which I tried representing in four lines but dropped that idea and stuck with the symbolism of twelve instead.
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