AI in Graphic Design
Exploring AI as a creative amplifier, not a replacement for design judgment.
Completed as part of an ELVTR course, this project focused on integrating tools like ChatGPT, Midjourney, and v0.dev into concept development, visual exploration, and creative strategy.
Graphic Design, Concept Development, Creative Strategy, Market Research
7 weeks
ELVTR Course
Using AI to expand ideation,
not replace design judgment.
AI used to accelerate exploration and surface unexpected directions.
Final decisions grounded in strategy, composition, and narrative clarity.
Human judgment remained the filter.
Three directions. One disciplined approach.
Where Would You Take It?
A speculative campaign exploring portability, durability, and imagination through surreal environments.
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The Gateway Experience
Reimagining Space Tourism
A strategic exploration blending research and world-building to imagine a more inclusive future for space travel.
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Rest Between Worlds
A surreal study of rest and escapism in extreme environments, balancing AI-generated visuals with intentional design structure.
View Full Project (PDF)AI accelerated exploration. It did not dictate outcomes.
ChatGPT
Ideation and concept framing
Midjourney
Visual exploration and generation
v0.dev
Layout and presentation experimentation
AI is a collaborator,
not a shortcut.
Strong design still depends on clarity, restraint, and intent. AI expands the surface area for exploration, but creative judgment determines what survives.
The best use of AI is knowing when to stop generating
and start designing.