Mr. Symmetrical Website
A brand-forward website for tattoo work, artist storytelling, booking inquiries, and client intake.
A responsive website for Mr. Symmetrical — a DMV-based tattoo artist, painter, and music producer — centralizing his portfolio, story, music, booking inquiries, and client intake under one brand.
Overview
Mr. Symmetrical needed a digital home that could hold more than one creative identity — showcasing tattoo work, introducing the artist, promoting Ink Covenant, surfacing music content, and guiding clients toward inquiry and the consent form.
Project Snapshot
My Role
I designed and built the website structure, visual system, responsive page layouts, content organization, portfolio/gallery experience, inquiry path, and client intake touchpoint. The goal was to create a public-facing website that felt expressive to the artist's brand while staying clear and useful for prospective tattoo clients.
The Challenge
How might we balance tattoo artistry, personal brand, music identity, and studio credibility in one site without overwhelming visitors?
Multiple creative identities to unify: tattoo artist, painter, DJ, and producer.
Expressive brand feel without sacrificing clear navigation.
A direct path from browsing work to booking and contact.
Tattoo work positioned as the central, easy-to-view proof point.
Trust and client readiness supported through contact and consent form access.
Project Goals
Showcase the work
A strong visual portfolio experience for tattoo work and artwork.
Build credibility
Present Mr. Symmetrical as a skilled, multidisciplinary artist.
Support booking intent
Make it easy to contact the artist and begin the tattoo journey.
Connect the ecosystem
Unify tattoo, art, music, and studio content in one place.
Improve client readiness
Give access to intake steps like the consent form and contact.
What I Designed
The site is built from a set of connected modules, each with a clear job in the visitor journey.
Brand-forward homepage
Sets the tone and routes visitors to work and booking.
Tattoo portfolio / gallery
The visual core — style, quality, and range at a glance.
Artist story / about
Establishes credibility and the multidisciplinary identity.
Music identity page
Extends the brand into DJ and production work.
Contact & inquiry path
A direct route from interest to a real conversation.
Consent form access
Prepares clients and supports the studio's intake workflow.
Site Strategy & IA
The structure follows the questions a prospective client actually asks — who is the artist, what does the work look like, how do I book, and how do I prepare.
Site map
Main user path
Design Strategy
Lead with visual identity
Bold imagery and high contrast reflect the energy of tattoo culture.
Make the portfolio central
Work comes first so visitors can quickly judge style and fit.
Create clear conversion paths
Direct CTAs for booking, contact, browsing, and consent.
Balance edge with usability
Expressive and brand-forward, but readable and mobile-friendly.
Visual Direction
Artistic and confident, but easy to use — a bold tattoo-studio feel over a simple structure that keeps the work, story, and booking actions clear.
UX & Conversion Decisions
Clear booking and contact paths
Primary CTAs move visitors from interest to inquiry without hunting for contact info.
Gallery-first browsing
Tattoo work is the core decision-making tool, so it leads the experience.
Artist story as credibility
The About section connects tattoo work to a broader creative practice.
Music as brand extension
The Music page expands the identity and makes the brand more memorable.
Consent form access
Gives the site an operational role in the client intake process.
The Website Experience
A guided tour of the finished, live site — from the homepage down to the client intake touchpoints.
Responsive Design
Since many clients discover the artist through social or mobile browsing, the mobile experience prioritizes quick scanning, gallery browsing, and direct access to contact and booking.
Outcome
The final site gives Mr. Symmetrical and Ink Covenant a centralized digital presence — bringing together tattoo work, artist storytelling, music, contact, and client intake into one confident brand experience.
Centralized brand presence
One home for tattoo, art, and music under Ink Covenant.
Clearer artist positioning
A confident, multidisciplinary identity comes through.
Stronger portfolio showcase
Work is front and center and easy to browse.
Easier inquiry path
Contact and booking are direct and obvious.
Client intake support
Consent form access built into the experience.
Responsive live website
A public-facing site that works across devices.
Reflection
This project was an exercise in balancing personality with usability. The brand needed to feel expressive and artistic, but the site still had to be clear and useful for real prospective clients — so it became both a creative showcase and a practical business tool.
Explore the Live Website
See the live tattoo portfolio, artist story, music content, and contact and consent flows in the finished responsive site.