NIB corporate headquarters building with blue geometric brand accents
Brand Systems

National Industries
for the Blind

Strengthening brand systems across events, campaigns, and accessible design.

Role

Graphic Designer

Scope

Brand Systems, Campaign Design, Event Materials, Digital Assets

Focus

Accessibility & Consistency

Brand System

Designing for clarity
and consistency at scale.

National Industries for the Blind is the nation's largest employer of people who are blind, operating through a nationwide network of nonprofit agencies. The organization spans federal contracting, advocacy, workforce development, and accessible technology services.

As a graphic designer, my role focused on elevating brand consistency across an expanding range of touchpoints. From presentation decks and social campaigns to event signage and service collateral, every deliverable needed to reinforce a cohesive visual language while meeting rigorous accessibility standards.

Execution

Brand system applied
across channels.

Event & Conference Materials

Consistent identity applied across rollup banners, overhead signage, digital displays, and conference decks to unify NIB's presence at public policy events and industry expos.

Social & Digital Campaigns

Scalable digital system spanning Instagram carousels, advocacy campaigns, and product promotion graphics. Designed for repeatable production across platforms while maintaining brand structure.

Collateral & Print Systems

Repeatable brand structure across business cards with braille integration, informational postcards, organizational one-pagers, and modular presentation templates.

Advocacy & Promotional Materials

Service-specific collateral communicating mission clarity and operational capability. Designed for accessibility compliance and consistent visual hierarchy across audience segments.

Outcome

Strengthened brand cohesion across event, digital, and print channels through repeatable design systems. Established a scalable visual language that maintained accessibility standards while unifying NIB's presence across audiences.

Brand systems hold when every deliverable reinforces the same visual logic.