StellaPop
Designing brand systems and digital campaigns that scale across platforms and perform in market.
StellaPop is an advertising agency specializing in operational strategy and creative consulting. I partnered across 15+ client brands to build and execute structured visual systems across digital campaigns, social platforms, and performance-driven marketing initiatives.
Because I led both strategy and execution, I developed campaigns with a deep understanding of audience behavior, messaging mechanics, and platform performance, ensuring design decisions were always aligned with measurable outcomes.
Graphic Designer & Social Media Marketing Manager
Brand Systems, Campaign Design, Social Strategy
15+ Brands Across Industries
Visual Identity, Digital Growth, Engagement Optimization
From marketing execution
to full-time designer.
I initially led monthly content planning, platform-specific messaging, copywriting, and performance tracking across Instagram, LinkedIn, Facebook, and Twitter. Managing both creative direction and channel analytics gave me direct visibility into what resonated, converted, and sustained engagement.
As campaign design responsibilities expanded, I transitioned into a dedicated graphic design role focused on scalable visual systems, campaign production, and digital asset development, bringing marketing intelligence directly into the design process.
Visual systems
built for production.
Scalable design systems developed to support campaign velocity, brand consistency, and cross-platform deployment.
High-volume campaign visuals and modular header systems designed for email, digital promotions, blog headers, and advertising initiatives. Structured templates ensured rapid production while maintaining brand integrity across client brands.
Platform-specific social graphics built within structured brand systems to drive recognition, engagement, and campaign continuity.
Display and paid media creatives designed for social platforms and cross-platform search placements, built to perform at every standard ad dimension.
Designing learning
experiences.
Partnered with CONNECTpreneur to design and structure a three-part Masterclass series attended by over 100 entrepreneurs. Developed cohesive slide systems and visual mockups that translated brand growth concepts into digestible, memorable learning modules.
Design systems that drive
measurable growth.
Each month began with strategic content planning followed by copywriting, visual execution, and structured deployment. Engagement metrics were monitored and optimized in real time, ensuring that design systems translated into measurable business impact.
ACD
Freed
CAVU
Manders
Paul Bakery
Gittleson Zuppas
Cohesive brand systems that scaled across digital, print, and social platforms.
Produced repeatable visual frameworks that enabled campaign consistency, faster asset production, and measurable engagement growth across 15+ brands. Established structured systems that balanced creative expression with operational efficiency.
"Strong visual systems become growth engines when paired with disciplined execution."