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3 Masters Championship Wins
Won the career Grand Slam
1972 PGA Championship 9-iron “greatest” shot
First international winner of the Masters
2003 Presidents Cup tie
The oldest golfer to make hole-in-one at Masters Par-3 Contest
Awarded the Presidential Medal of Freedom
My Role Highlights
Social Media Graphics, Video Editor & Analytics
Website Design & Ecommerce Product Management
Email & Digital Marketing Campaigns
Masters Anniversary Campaigns & Promotions
Membership Subscription Service
Podcast Cover & Branding
Brand Collabs & Promotions
Gary Player is known for his way with words. So he wanted me to design graphics featuring some of his most famous quotes, and then reformat them to post on his various social channels, (Facebook, Instagram, and Twitter).
Below are a few additional social media posts including one of a video I edited recapping Gary Player's trip to Augusta.
The 2021 Masters Tournament marked 60 years since Gary Player's first Master's championship win. In honor of the milestone, we launched a Master's Anniversary Campaign alongside Nick Faldo's 25th-anniversary win.
I designed and established the site through Spotify to feature anniversary products and giveaways such as branded hats and signed memorabilia.
Furthermore, I designed limited-edition Beats headphones and packaging, which were given as gifts to significant players and VIPs in Augusta during the Championship.
Upon promoting through social channels and email marketing, the campaign reached tens of thousands in the first week of launch with $46,000 in product sales.
THE PLAYER SERIES PODCAST
One of our projects for Gary Player was to establish a new podcast called, 'The Player Series,' and my role was to develop the podcast branding for social as well as the podcast cover.
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