GARY PLAYER

Career Highlights

  • 3 Masters Championship Wins

  • Won the career Grand Slam

  • 1972 PGA Championship 9-iron “greatest” shot

  • First international winner of the Masters

  • 2003 Presidents Cup tie

  • The oldest golfer to make hole-in-one at Masters Par-3 Contest

  • Awarded the Presidential Medal of Freedom

My Role Highlights

  • Social Media Graphics, Video Editor & Analytics

  • Website Design & Ecommerce Product Management

  • Email & Digital Marketing Campaigns 

  • Masters Anniversary Campaigns & Promotions

  • Membership Subscription Service

  • Podcast Cover & Branding

  • Brand Collabs & Promotions

  • Brand Management

SOCIAL STATS

Gary player social mocks .png

Increased Twitter follower growth by

3%

Gary player social mocks .png

Grew Instagram Followers by

24%

Gary player social mocks .png

Grew Facebook Fan Page Likes by

22%

SOCIAL POSTS

gp mock.png

Gary Player is known for his way with words. So he wanted me to design graphics featuring some of his most famous quotes, and then reformat them to post on his various social channels, (Facebook, Instagram, and Twitter). 

Below are a few additional social media posts including one of a video I edited recapping Gary Player's trip to Augusta.

gp insta mock_edited.png
gp insta mock_edited.png

MASTERS PROMO

portfolio (7) (1).png

The 2021 Masters Tournament marked 60 years since Gary Player's first Master's championship win. In honor of the milestone, we launched a Master's Anniversary Campaign alongside Nick Faldo's 25th-anniversary win. 

I designed and established the site through Spotify to feature anniversary products and giveaways such as branded hats and signed memorabilia.

portfolio (8) (1).png

Furthermore, I designed limited-edition Beats headphones and packaging, which were given as gifts to significant players and VIPs in Augusta during the Championship.

gp master.png

Upon promoting through social channels and email marketing, the campaign reached tens of thousands in the first week of launch with $46,000 in product sales. 

THE PLAYER SERIES  PODCAST

One of our projects for Gary Player was to establish a new podcast called, 'The Player Series,' and my role was to develop the podcast branding for social as well as the podcast cover. 

player series cover.jpg
player series.png
Collorfull Sticker Modern Dekstop Wallpaper (2).png