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Background

Octagon is the world's largest sports & entertainment agency with over 30 years in sports marketing, sponsorship, and athlete & talent representation. 

As a Digital Media Coordinator, my role was to manage, market, promote, and represent our clients, influencers, and brands in the golf division.

Clients

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Sir Nick Faldo

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Gary Player

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Paige Spiranac

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Matt Ginella

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Michael Breed

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Shane Bacon

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Hank Haney

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SIR NICK FALDO

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Career Highlights

  • 6 Majors Championship wins

  • Golf Influencer

  • 9 PGA Tour Wins

  • 30 European Tour Wins

  • 10 Other Tour Wins.

  • TV Show Host of Faldo Formula

  • Golf Broadcaster

  • Knighted by the Queen

My Role

  • Social Media Graphics and Analytics

  • Website Design

  • Email Marketing

  • Masters Anniversary Limited Edition Apparel

  • Created and Designed Masters Anniversary Shopify Site

  • Apparel Line Collection Designs

  • Brand Collabs & Promotions

  • Brand Management

SOCIAL STATS

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Instagram Audience Growth 

26%

2%

Average Engagement Rate

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Twitter Follower Growth

25%

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Facebook Fan Page Likes Growth

867%

3%

Average Engagement Rate

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Youtube Subscriber Growth

23%

FALDO FORMULA PREMIUM MEMBERSHIP Try Risk-Free For 60-Days! Full access to nearly 300 golf
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Along with managing my client's social media accounts, I was responsible for designing the graphics for thumbnails and resizing them to promote on their Instagram highlight reels. 

MASTERS PROMO

The 2021 Masters Tournament marked 25 years since Nick Faldo's first Master's championship win. In honor of the milestone, we launched a Master's Anniversary Campaign

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I designed limited-edition anniversary gear such as branded hats, Beats headphones, and signed memorabilia.

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I created a Spotify website working with ShipStation to establish product pages and inventory SKUs.

I promoted the products through social and email marketing campaigns resulting in tens of thousands of fans visiting the site and up to $50,000 in sales within the first week of launch.

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EMAIL  MARKETING

I used MailChimp to create, schedule, and send out email marketing campaigns to Nick Faldo's 15,000+ subscribers to promote services, apparel, Master's Anniversary gear, and more each week and received an average of 7% CTR for each email.

EMAIL  MARKETING