PAIGE SPIRANAC

Career Highlights

Paige Spiranac is known for her influential omnichannel media personality in golf and her work in sports, fitness, and entrepreneurship. Through her content, digital media initiatives, and partnerships with leading sports brands and outlets, Paige has evolved from the “OG Insta golf girl,” amassing over 10 million followers across her social channels.

My Role Highlights

  • Social Analytics

  • Masters Golf Towel Design & Promotions

  • eCommerce Product Management

  • Brand Collabs 

  • Logo Design

SOCIAL STATS

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Increased Twitter follower growth by

14%

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Grew Instagram Followers by

4.5%

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Grew Facebook Fan Page Likes by

9%

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Grew Subscribers by

24%

MASTERS TOWELS 

One of the more popular products that fans of Paige anticipate each year around the Masters' tournament is her custom limited edition golf towels. My task was to develop a few concepts for the towel to promote and sell on her eCommerce website. There were only 15,000 available, and within the first few days, they were all sold out. 

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Throughout my time at Octagon, I was tasked with developing designs for Paige for different occasions, whether for alternative logos or graphics for her website. Here is a sampling of some of them.

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