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Michael Breed is a professional golf instructor and television host. In 2003, he was selected as a Top 100 Instructor in America by Golf Magazine; in 2011, he was voted one of the Top 50 Instructors in America by Golf Digest; and in 2012, Breed was chosen as the PGA's National Teacher of the Year.
My Role Highlights
Social Media Analytics
eCommerce Product Management
Brand Collabs & Promotions
GIVEAWAY CAMPAIGNS & COLLABS
We would promote a new product monthly under the giveaway slogan "Let's Do This." Then, we would ask viewers to engage by following his page and tagging a friend in the post to enter to win the giveaway prize.
We worked with George Gankas to create a giveaway campaign promoting the GBox while growing Michael Breed's presence and engagement on Instagram.
In the two weeks after the campaign, Michael's Instagram engagement increased by over 4%, with the most significant increase of followers at 2,000 in two weeks.
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