MICHAEL BREED

Career Highlights

Michael Breed is a professional golf instructor and television host. In 2003, he was selected as a Top 100 Instructor in America by Golf Magazine; in 2011, he was voted one of the Top 50 Instructors in America by Golf Digest; and in 2012, Breed was chosen as the PGA's National Teacher of the Year.

My Role Highlights

  • Social Media Analytics

  • Email Marketing

  • Giveaway Campaigns

  • Video Editor

  • eCommerce Product Management

  • Brand Collabs & Promotions

SOCIAL STATS

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Increased Twitter followers by

4%

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Grew Instagram Followers by

10.4%

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Grew Subscribers by

12%

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Grew Facebook Fan Page Likes by

1.9%

GIVEAWAY CAMPAIGNS & COLLABS

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We would promote a new product monthly under the giveaway slogan "Let's Do This." Then, we would ask viewers to engage by following his page and tagging a friend in the post to enter to win the giveaway prize. 

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We worked with George Gankas to create a giveaway campaign promoting the GBox while growing Michael Breed's presence and engagement on Instagram. 

Giveaway

In the two weeks after the campaign, Michael's Instagram engagement increased by over 4%, with the most significant increase of followers at 2,000 in two weeks.