The Subculture of Cannabis Users with Jobs
For this project, we worked with a partner to compile a comprehensive collection of qualitative and quantitative data to gather insight on a randomly assigned subculture. Our team was assigned to the subculture of Cannabis Users.
Cannabis, commonly known as marijuana and other names, is a psychoactive drug extracted from the Cannabis plant used for medical or recreational purposes. As of 2019, 33 American states have legalized the consumption of Cannabis in some way shape or form.
Cannabis culture has gone from somewhat of a taboo topic to one that is openly supported by celebrities, athletes, and throughout pop-culture. However, the stereotypical "Pot-head" is still depicted as lazy and unmotivated. We were curious to discover just how true this stereotype was, so we narrowed down Cannabis users to Cannabis users with jobs.
What To Discover
Primary Focus: Cannabis users with Jobs
Secondary Focus: Non-Cannabis smokers (for insights)
People we know
Distributed through Survey Monkey
To view a PDF of the questions and a visual of all responses click HERE or keep scrolling.
332 participated in the survey and interviews
89 respondents (27%) are non-cannabis users.
234 respondents (73%) are cannabis users.
We gained respondents from across the globe after submitting the survey to cannabis associated subreddits on Reddit.com