.png)
.png)
Background
StellaPop is an advertising agency specializing in management and creative consulting, helping organizations improve their operations, people, and brand.
My Role
My role at StellaPop was as a Social Media Marketing Coordinator & Graphic Designer. As a social media guru, I managed the social media accounts for our agency and 15+ diverse clients and brands in various industries on Facebook, Twitter, Instagram, and LinkedIn. I've enriched our clients' social media presence by creating content calendars, developing creative copywriting, designing visually appealing social graphics, and scheduling and monitoring social media posts and activity across platforms.
My role as a Graphic Designer was to work as the Creative Director's right hand, designing creative marketing materials for clients such as digital display ads, email headers, presentation decks, newsletters, and more. I also Collaborate directly with the team to strategize, create, and execute successful digital campaigns.
Some of our Clients
%20(1)_edited.png){kind=small}
%20(1)_edited.png){kind=small}
%20(1)_edited.png)
%20(1)_edited.png){kind=small}
%20(1)_edited.png)
%20(1)_edited.png){kind=small}
%20(1)_edited.png)
%20(1)_edited.png)
%20(1)_edited.png)
%20(1)_edited.png){kind=small}
The Process
Content
I curate 30-day content calendars for each client in an Excel spreadsheet, following a monthly theme and messaging. The content category depended on the day of the week.
%20(1).png)
.png)
Copywriting
I develop the copy relevant to that individual post and consider each client's monthly theme, messaging, brand identity, and audience.
.png)
%20(1).png)
Design
I design graphics for each post using the copy, audience, theme, and messaging as a guide. I utilized Canva, Photoshop, Illustrator, and Adobe Stock for this process.
.png)
%20(1).png)
Scheduling
I organize each post by date, time, category, copy, links, image, and tags in a .csv spreadsheet, then bulk upload to Sprout Social and individually refine each post.
.png)
%20(1).png)
.png)
Monitoring
I collect data analytics across clients' social channels and running monthly audits to ensure optimal online social presence and community engagement.
%20(1).png)
Sample StellaPop Social Posts
Content, Creative Copy, Carousels, & Graphics
Sample Client Social Post
Content, Copy, & Graphics
Sample of Company Social Graphics
Client Social Graphic Highlights Gallery
StellaPop Social Metric Highlights Per Platform
%20(1).png)
7%
Engagement Rate
& Increase of 22% YoY
%20(1).png)
13%
Engagement Rate
& Audience increased by 52% YoY
%20(1).png)
3%
Engagement Rate
& Audience increased by 175% YoY
%20(1).png)
9%
Engagement Rate
& Audience Increased 24% YoY
Sample Client Social Metric Highlights
Social Stats Year over Year
Across Facebook, LinkedIn, & Instagram:
Total Net Audience Growth Increased by 26%
Post Link Clicks Increased by 82%
Total Impressions Increased 65%
Total Engagements Increased by 46%
- Facebook (21%), Instagram (143%), LinkedIn (76%)
Social Stats Year over Year
Across Facebook & LinkedIn:
Total Engagement Rate Increased 22%
Total Audience Growth Increased by 15%
LinkedIn Impressions Increased by 27%
Social Stats Year over Year
Across Facebook, LinkedIn, & Twitter:
Total Audience Growth Increased by 28%
Post Link Clicks Increased 64%
Total Engagements Increased by 35%
Total Engagement Rate Per Impression Increased 47%
- Facebook Engagement Rate (11%), LinkedIn Engagement Rate (8%), Twitter Engagement Rate (3%)
Social Stats Year over Year
Across Facebook, LinkedIn, & Twitter:
Total Net Audience Growth Increased 89%
Total Impressions Increased by 129%
Post Link Clicks Increased 492%
Total Engagements Increased by 40%
- Facebook Engagement Rate (5%), LinkedIn Engagement Rate (4%), Twitter Engagement Rate (2%), Instagram Engagement Rate (4%)
Social Stats Year over Year
Across Facebook, Instagram, Twitter, & LinkedIn:
Total Net Audience Growth Increased 4%
Total Impressions Increased by 23%
Post Link Clicks Increased 87%
Total Engagement Rate Per Impression 3%
- Facebook Engagement Rate (3%), LinkedIn Engagement Rate (6%), Twitter Engagement Rate (3%), Instagram Engagement Rate (4%)
Social Stats Year over Year
Across Facebook, LinkedIn, Instagram, & Twitter:
Total Net Audience Growth Increased 56%
Total Impressions Increased 550%
Post Link Clicks Increased 14%
Total Engagements Increased by 209%
- Facebook Engagement Rate (13%), LinkedIn Engagement Rate (10%), Twitter Engagement Rate (8%), Instagram Engagement Rate (15%)
Graphic Design & Creative Direction
Master Classes
Our team partnered with CONNECTpreneur to present a 3 part Masterclass to 100+ entrepreneurs and small business owners to help introduce and educate them on how to market their businesses.
The common theme of each presentation was food. Masterclass 1 was about creating a brand; Masterclass 2 was about building a brand's digital and offline identity; Masterclass 3 was about maintaining a brand after it's been established.
My role was to design the slides and work with the team to concept and develop a strategy to implement the content of the slides in a way that would be engaging and digestible to attendees.
.png)
