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BACKGROUND
StellaPop is an advertising agency specializing in management and creative consulting, helping organizations improve their operations, people, and brand.
GRAPHIC DESIGNER & SOCIAL MEDIA MARKETING MANAGER
At StellaPop, I combined strategic design and marketing expertise to support 15+ client brands across industries. I designed digital assets, including social media graphics, email headers, ads, and branded decks that reinforced each client’s visual identity. Alongside this, I managed content calendars, developed platform-specific copy, and scheduled posts to drive engagement across Instagram, Facebook, LinkedIn, and Twitter. My work contributed to cohesive digital campaigns that elevated brand presence and connected meaningfully with target audiences.
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Graphic Design & Creative Direction
From masterclasses to marketing campaigns, this gallery showcases a range of graphic design work created for both the agency and clients. Projects include email and blog headers, newsletter designs, digital display ads, campaign graphics, promotional materials, and more, each crafted to align with brand identity and drive engagement across platforms.
Master Classes
I partnered with CONNECTpreneur to design and develop presentation decks for a three-part Masterclass series attended by over 100 entrepreneurs and small business owners.
Each food-themed session covered a key stage of brand growth, including creating a brand, building its digital and offline identity, and maintaining it long-term.
My focus was on crafting visually engaging and easy-to-follow slides, incorporating hypothetical ads and custom visual mockups to illustrate concepts, enhance the learning experience, and make the content memorable.
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Social Media Marketing
My approach was structured yet adaptable. Each month began with a clear content strategy, followed by copywriting, graphic creation, and scheduled deployment across platforms. I tracked engagement in real time and adjusted based on audience insights to ensure each post delivered value, stayed on brand, and supported campaign goals.
Client Social Media Growth Metrics
A snapshot of year-over-year performance improvements across a select number of managed client accounts, reflecting the impact of strategic content planning, design, and audience engagement efforts.
Total Net Audience Growth: +26%
Post Link Clicks: +82%
Total Impressions: +65%
Total Engagements: +46%
Platform Growth: Facebook +21%, Instagram +143%, LinkedIn +76%
Across Facebook & LinkedIn
Total Engagement Rate: +22%
Audience Growth: +15%
LinkedIn Impressions: +27%
Across Facebook, LinkedIn, & Twitter
Audience Growth: +28%
Post Link Clicks: +64%
Total Engagements: +35%
Engagement Rate per Impression: +47%
Engagement Rate by Platform: Facebook 11%, LinkedIn 8%, Twitter 3%
Across Facebook, LinkedIn, Twitter & Instagram
Audience Growth: +89%
Impressions: +129%
Post Link Clicks: +492%
Total Engagements: +40%
Engagement Rate by Platform: Facebook 5%, LinkedIn 4%, Twitter 2%, Instagram 4%
Across Facebook, Instagram, Twitter, and LinkedIn
Audience Growth: +4%
Impressions: +23%
Post Link Clicks: +87%
Engagement Rate per Impression: 3%
Platform Engagement Rates: Facebook 3%, LinkedIn 6%, Twitter 3%, Instagram 4%
Across Facebook, LinkedIn, Instagram, and Twitter
Audience Growth: +56%
Impressions: +550%
Post Link Clicks: +14%
Engagements: +209%
